Building a sustainable R&D roadmap for continuous innovation: Product innovation in a continuous improvement environment demands a disciplined approach and a long view of success. Daman Products Company is cultivating employee leadership as part of its R&D efforts to sustain growth for decades to come. This paper looks at how the company’s R&D journey promises discovery, growth and forward movement. It also identifies essential rules of the road for any R&D initiative within a culture of continuous improvement.