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Our Dedicated Commitment to Customer Success
To be successful 20 years from now – or even five years from now – we know we need to continually improve the way we approach innovation. That’s why we formed the Creative Team in 2010 to chart a course for new product development.
The team includes members from every aspect of our business – maintenance, purchasing, production, human resources, engineering, outside sales, administration, as well as inside sales and information technology. This wide-range of representation makes solid strategic sense. Yet it defies traditional portrayals of R&D groups.
Traditional definitions place responsibility for R&D squarely in the hands of marketing and sales managers. But that approach promotes untold waste of time, resources, and energy. An inclusive team, created with a continuous improvement mindset, brings together decision makers who can efficiently identify and analyze resources needed to implement and launch an idea – the machines, materials, labor, training and price points needed to support any new product or service.
Our Creative Team members have learned how to collaborate, inspire, build and work together effectively. They have mapped out a path to explore ways to respond to market opportunities by broadening their frame of reference beyond manifolds. That includes developing concepts outside traditional fluid power and designing new hydraulic products or services.
At Daman, ideas flow constantly. And everyone has ways to capture those creative thoughts in a structured, organized system. We refer to this as our Journey into Continuous Innovation.
Daman’s Creative Team was featured in the Summer 2016 edition of “Target Magazine”.
A well-defined stage-gate system provides Daman's Creative Team with a roadmap to move ideas through a pipeline. The pipeline segments the innovation process into a series of nine stages from idea to launch. Each stage calls for the Creative Team to take specific action that helps advance or eliminate the idea from the process.
Product innovation "stage gates": 1) market assessment, 2) idea generation, 3) concept development, 4) financial analysis, 5) prototype development, 6) production set-up, 7) market testing, 8) product launch and 9) post-launch feedback. This is a process that works!